Apple launch event – LIVE

Apple is at current saying a refresh of its product line-up – and we’ll have all the updates reside from Apple HQ.

This press conference has now accomplished – study a full report on the model new iPods and Apple TV proper right here

The company is broadly anticipated to announce a refresh of its iPod family, nonetheless there are moreover rumours that it could unveil a model new mannequin of Apple TV and even an iPad mini.

Dwell updates from the event will appear underneath. You don’t should refresh your browser – the net web page will mechanically refresh. Latest updates will appear on the excessive of the net web page:

• And that’s a wrap of us. We’ll have a full story up shortly.
• Coldplay’s Chris Martin now on to his third observe and a weak strand of stand-up comedy. We’re not sure which we hate most in the mean time.
• Now Coldplay are coming out to sing… Is there any espresso at this press conference???
• New Apple TV will worth solely $99 – down from $299. May be on the market at end of September, although no phrase on worldwide launch.
• Can choose to stream movies participating in on iPad/iPhone on Apple TV on the press of a button. Good perform for people who’ve bought the Apple farm.
• Apple TV now so relying on provides with US networks and firms just like Netflix… might be shocked if this makes it to the UK anytime rapidly.
• Does the Sky+ period really want to rent TV reveals? Why not merely stack them up in your PVR?
• Jobs admits not all TV studios backed the rental idea – hopes others will “see the sunshine”. Can also get stream content material materials from Netflix, YouTube and Flickr.
• Apple strikes utterly to rental model – no purchases on iTV, you merely rent them. Due to this fact no storage on the system itself. All content material materials is streamed over the web or from pc programs on the home neighborhood. “It’s silent, cool and tiny,” claims Jobs. Can rent newly-released HD movies from $4.99, and they also get cheaper as time goes on. HD TV reveals $0.99 per episode.
• New Apple TV 1 / 4 of the size of first-generation model. It’s truly palm-sized. Vitality present inbuilt. HDMI connector. Ethernet port and 802.11n Wi-Fi.
• There’s one more issue… Apple TV. “We purchased an entire lot of them, nonetheless it’s in no way been an unlimited hit,” admits Jobs. “Nonetheless we talk about to people who use Apple TVs and they also utterly love ’em.”
• iTunes 10 on the market at current. Free get hold of, clearly.
• Ping moreover on the market on iPhone and iPod contact. “It’s great,” says Steve. We’ll conform to vary on that one.
• This truly is decided stuff… Lady Gaga launches her private net web page on iTunes Ping. Nonetheless the place’s Spandau Ballet, Steve?
• New Ping perform – social networking for iTunes. “Can observe favourite artists and mates, and uncover what music they’re talking about and downloading,” says Jobs. Apple attempting to kickstart its private music social neighborhood in its place of integrating likes of Fb and MySpace. “Privateness is large straightforward,” states Jobs, with no-one notably in ideas, clearly.
• NEW VERSION OF iTUNES. Jobs proclaims iTunes 10. “We thought it was time to ditch the CD inside the model,” says Jobs. Minor tweaks to the iTunes interface, along with album art work in guidelines view.
• All new iPods occurring sale subsequent week.
• New iPod contact. Contact “has become the first moveable sport participant on the earth,” claims Jobs, outselling Sony PSP and Nintendo DS combined. New system thinner than earlier fashions. Borrows iPhone’s retina present. Related A4 chip as iPhone. Facetime calling. HD video recording. 8GB $229, 32GB $299, 64GB $399.
• New iPod nano. Eliminates click on on wheel and now helps multitouch, but it surely’s rather a lot smaller than the sooner nano. 46% smaller and 42% lighter, says Jobs, and the system now has a clip to make it wearable. Onerous amount buttons. FM radio. 24-hour battery life. First impression: it’s going to require a hell of an entire lot of scrolling by album/observe lists… Seven completely completely different colours. $149 for 8GB, $179 for 16GB.
• NEW iPODS. “Best change inside the iPod line-up ever,” claims Jobs. New iPod Shuffle – brings once more buttons on the participant, nonetheless nonetheless helps voice administration. Helps playlists/Genius lists. Can retailer “15 hours of music”. 5 completely completely different colours. Value: solely $49. Wow.
• iOS 4.2 coming out in November. As soon as extra, a free substitute for iPad, iPhone and iPod contact purchasers.
• iOS 4.2 in order so as to add wi-fi printing to iPad. Can select from completely completely different printers, cancel jobs and so forth. New AirPlay service will allow you to stream video, music and pictures to iPad. Folders coming to iPad.
• iOS 4.1 coming subsequent week. Free get hold of by means of iTunes. Now Jobs goes to level out off iOS 4.2. “It’s all about iPad.”
• Apple demoing a extremely spectacular 3D stopping sport, which makes use of the model new Recreation Coronary heart API for multiplayer gaming.
• Recreation Coronary heart – new multiplayer sport service. Enables you to play with mates “or do you have to don’t have any mates, it should mechanically match you with people,” quips Jobs. Matches avid players with “roughly equal ability” in Xbox Dwell trend.
• FIRST PROPER ANNOUNCEMENT: Apple launching iOS 4.1. Consists of bug fixes, HDR pictures, HD video add over Wi-Fi, TV current leases, sport center.
• Apple activating 230,000 iOS devices per day, claims Jobs. And that doesn’t embody upgrades. 6.5 billion apps downloads from the App Retailer, 200 every second.
• Apple now has 300 retail outlets in 10 nations, boasts Jobs. Over 1,000,000 people enter these outlets on busy days. Half of vacationers purchasing for their first Mac. That’s pretty spectacular.
• Jobs is talking regarding the new Apple outlets in Paris, Shanghai and London’s Covent Yard. Cross me the Skilled Plus.
• And we’re off… Steve Jobs on stage.
• We’re now seeing a reside feed from San Francisco – good. And listening to Jack Johnson – unhealthy.
• The number of Apple staff at this event is totally extraordinary. We had been confirmed to our seat by no fewer than 13 people. If Apple’s share worth dips tomorrow, you’ll know why.
• If this feed all the sudden goes quiet you’ll know that our wi-fi connection has snuffed it. We’ve already snubbed the Apple Wi-Fi for a Vodafone 3G dongle…
• So we’re inside the hall, proper right here at a London satellite tv for pc television for laptop beamback of the Apple press conference in San Francisco, and there are an entire bunch of people proper right here. Beginning to suspect this is not merely an iPod refresh…