Google Pixel and Pixel XL phone: Google picks up its advert recreation ahead of Pixel phone launch


Google is making an attempt its hardest to promote its upcoming flagship Pixel and Pixel XL phones ahead of their 20 October launch date. As part of this push, it’s been releasing fairly odd temporary adverts to be confirmed on TV and YouTube. The most recent of these temporary spots has merely launched and it’s known as “Pose by you”.

Like its earlier adverts “Together by you” and “Crush by you“, Google is opting to evoke curiosity in its Pixel mannequin, fairly than convey what the devices are actually good for. Nonetheless, that’s the way in which you market a software at the moment.

You might even see the model new doggy-themed advert underneath.

Google Pixel and Pixel XL phone: Each factor everyone knows

1. Google’s flagship just isn’t a Nexus machine

Google has formally ditched the Nexus title in favour of its Pixel mannequin of devices. The Pixel title is generally associated to Google’s high-end devices, such as a result of the Chromebook Pixel or Pixel C tablet – it’s moreover a mannequin that signifies {{that a}} machine was designed and manufactured by Google, not by a third-party like Nexus devices are. As a result of the Pixel phone and Pixel XL phone are every premium flagship devices, designed to point Android and Google Assistant off in its most interesting mild, it’s smart for Google to ditch the Nexus branding and the connotations that embrace it.

There are moreover rumours that Google is engaged on a unified Chrome and Android OS codenamed Andromeda. If true, unifying Google’s branding all through devices would make sense, allowing the search agency to assemble a set of {{hardware}} and software program program identical to that of Microsoft’s House home windows 10 and its Flooring mannequin.

2. Google’s Pixel phone is out there in two varieties and three colours

Google launched that it will likely be bringing out two sorts of the Pixel phone – the Pixel and Pixel XL. As you’ll have perhaps deduced, the XL is an even bigger mannequin of the Pixel with a 5.5in present.

Google will also be bringing the Pixel and Pixel XL out in three distinct colours, with names designed to poke pleasant on the ingrained promoting and advertising guff usually funnelled down our throats by designers. You’ll be able to resolve up the Pixel and Pixel XL in “Pretty Black”, “Very Silver” and “Truly Blue” – with names like that, you have to marvel if Google used its private search data to work out what people usually title these flowery shade names when in search of them.


3. Google Pixel phone is manufactured from metallic, nonetheless has a glass once more…

Google’s Pixel and Pixel XL telephones are every made with a robust aluminium unibody design that, like many various all-metal machine, feels good in your hand. Nonetheless, Google has decided in order so as to add a glass panel to the very best third of the Pixel’s rear. Initially this appears as if a wierd design choice nonetheless, having regarded into the matter, all of it’s smart.

Seeing as Google needs the Pixel and Pixel XL to be the right telephones for Google’s corporations, they should be completely appropriate with each little factor Google – along with Android Pay. NFC can’t work efficiently by metallic – it’s why these card-clash stoppers to your pockets are manufactured from metallic – so the phone desires a glass once more to verify NFC interactions are large speedy. You might even see this logic on completely different telephones out there in the marketplace too: Sony’s Xperia XZ has its NFC chip on the doorway of the phone, away from its metallic once more; the Samsung Galaxy S7 has a glass once more; and the NFC chip throughout the iPhone is located inside a glass Apple model on the rear.

4. Google Pixel and Pixel XL are costly

As we beforehand acknowledged, given the specs of these telephones, it was in all probability the Pixel and Pixel XL telephones would worth slightly greater than a typical Google Nexus machine.

You might resolve up the Pixel at an eye-watering £599, with the Pixel XL setting you once more £719. This areas every telephones within the equivalent class as a result of the iPhone 7. Points get rather more expensive on contract, with even Carphone Warehouse offering up a Pixel contract at £47 per month, although you do get a £50 Google Play voucher to your troubles.


5. Google Pixel and Pixel XL every launch in November

All through its #MadeByGoogle event, Google launched that it will likely be bringing every of its flagship telephones to market this yr, in a yet-to-be-confirmed date in November. You might pre-order every devices correct now over on Google Play for many who really want to resolve one up on day one.

6. Google Pixel runs a reskinned mannequin of Android 7 Nougat

As all people anticipated, Google’s new flagships run on the most recent mannequin of its Android working system, Android 7 Nougat. Apparently, it’s not stock Android as on Google Nexus devices. This reskinned mannequin of Android locations Google’s Assistant entrance and centre, integrating a whole lot of Google’s intelligent apps as customary.

This suggests you’ll get Google Duo, Allo, Footage, Drive and Assistant preinstalled, with each little factor working seamlessly all through all of your Google devices. Google will also be hoping that many purchasers will leap ship from iOS and can be found to Android because of the Pixel, and has bundled a swap cable in every area, making use of USB Form-C’s fast swap speeds to help pull each little factor out of your iPhone and iCloud down and onto your beefy Pixel machine.

7. Every Pixel and Pixel XL are pretty extremely efficient

As any good flagship phone should be, Google’s Pixel and Pixel XL devices are beasts in relation to {{hardware}} specs.

Every telephones share nearly the equivalent innards, differing solely on show dimension and willpower, along with battery dimension. Regardless of which Pixel phone you go for, Google’s flagships are powered by a 2.15GHz quad-core Qualcomm Snapdragon 821, drawing upon 4GB of system RAM and utilising each 32GB or 128GB of storage.

Within the case of exhibits, the Pixel has a 5in, Full HD AMOLED show and the Pixel XL is equipped with a 5.5in QHD AMOLED one. A 1,440p show on a 5.5in machine makes each little factor look splendidly crisp, so the XL lends itself utterly to Google’s VR headset Daydream View. The Pixel moreover sports activities actions a 2,770mAh battery, whereas the XL utilises an even bigger 3,450mAh power pack.

The one precise distinction between the Snapdragon 821 and the 821 is an extra 0.4GHz in each core. Truly, that additional power obtained’t translate into so much relating to pure effectivity, nonetheless it could help VR content material materials run simply. According to Geekbench 4 scores uploaded earlier to the devices unveiling, the Snapdragon 821 scores a single-core score of 1,561 and a multi-core score of 4,176. The 820 scored 1,689 and 4,026 respectively – so solely a marginal distinction.


8. Google’s Pixel and Pixel XL supposedly have the right smartphone digital digital camera ever

These aren’t my phrases, and even Google’s phrases – these are the outcomes of the unbiased digital digital camera benchmarking web site DxOMark, which awarded the Pixel and Pixel XL’s 12-megapixel rear digital digital camera a score of 89. Not solely is that one of the best score any smartphone has obtained for its digital digital camera, it’s one stage ahead of the Samsung Galaxy S7 – which we think about beforehand held the very best spot relating to cameras – two components ahead of the Sony Xperia Z5’s great digital digital camera, and a whole three components in entrance of Apple’s revamped iPhone 7 snapper.

Part of what makes Google’s digital digital camera so spectacular is its big sensor dimension and an intelligent, always-on “HDR+” image-processing algorithm, which compiles numerous images shut to instantly to create an in depth low-noise image and matches up photos “pixel by pixel”. Bundled into it’s a multi-shot operate that picks the right image from the bunch inside milliseconds, and a particularly clever video-stabilisation software program that makes use of the phone’s gyroscope to compensate phone shake and correct the video alignment on the equivalent time.

Clearly, we’ll should put it by our private rigorous testing course of sooner than we’re capable of definitively say it’s the right digital digital camera out there in the marketplace correct now.

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