Snapchat’s efforts to commemorate Worldwide Women’s day yesterday had been marred by an ill-judged filter, loads to the chagrin of its female individual base. The photo-sharing app paid homage to some iconic ladies, along with Mexican artist Frida Kahlo, US civil rights activist Rosa Parks, and Polish-come-French physicist Marie Curie. All titans of historic previous, all bastions of female empowerment and emancipation, all deserving of our unbridled reverence. The place, you may ask, did Snapchat go incorrect in paying homage to these hallowed female icons?
Clients – as bemused as they’d been incensed – took to Twitter to ask why Snapchat thought it very important to include a magnificence enhancement to the Marie Curie filter. Photographic tributes to Curie, the Nobel Prize-winning godmother of radioactivity, had been adorned with cat-like eyeliner, fluttery lashes and a slimmed-down face. “Thank GOD,” decried one sardonic individual, “wouldn’t must be an unhot scientist”.
One scientist wanting to pay homage to Curie appeared visibly upset – although it’d successfully have been the insidious workings of the doe-eyed filter – as she posted the message: “As a girl scientist I’m confused about why this filter desires to include make-up… you presumably can’t even placed on make-up in a transparent room and do you suppose Marie Curie was centered on eye liner?!?!”.
It goes with out saying, in actual fact, that there’s nothing inherently incorrect with eyeliner, or fluttery lashes, or make-up normally. As an incredulous Emma Watson was recently forced to reiterate, “Feminism is about having a variety […] It’s about freedom, it’s about liberation, it’s about equality.” It seems completely bizarre, subsequently, that Snapchat decided to basically physique its Marie Curie tribute with a magnificence ‘enhancement’. If ladies must placed on make-up, further vitality to them. It shouldn’t, nonetheless, be projected onto them by the likes of Snapchat, least of all on a day celebrating ladies’s freedom, vitality and firm. The company, with its 160 million sturdy daily individual base, should know increased that to perpetuate such a backwards message.